Miami-Dade County welcomed over 26.5 million visitors in a single year, generating over $20.8 billion! You have 26.5 million opportunities to book your rental property. Without a strong vacation rental property marketing strategy, however, you'll miss out.
Here are four tips you can use to increase vacation rental property bookings in Miami, FL. Attract guests and generate more passive income today!
1. Clean and Stage
Make a strong first impression the moment potential guests glance at your vacation rental listing. Thoroughly clean the property. Consider hiring a staging company to make the property more impressive.
Nearly 50% of real estate agents notice a decrease in the time a staged home spends on the market. It works for vacation rental properties, too!
Staging the property will ensure it looks decluttered. Otherwise, clutter can overwhelm and scare guests away.
Staging will make your property photos look more attractive. Guests will also have an easier time picturing themselves within your space.
2. Take New Property Photos
After cleaning and staging the property, hire a professional photographer. High-quality photos will attract more people to your online listings. You can make a strong impression before they read more about the property.
Choose a real estate photographer who can create virtual tours. A virtual tour will allow guests to consider the property from afar. If they like what they'll see, they'll be more inclined to book a stay!
Share your property photos and virtual tour videos online. Use social media marketing and Miami-specific hashtags in your captions. Social media marketing will help the property gain more online visibility.
3. Update Online Listings
Update your online listings. Feature your property on multiple vacation rental property websites, including:
- Airbnb
- Expedia
- Agoda
- Vrbo
- Trip.com
- Booking.com
- TripAdvisor
More people will find the property if you list it on multiple platforms. Otherwise, you could limit your reach.
Update each listing. Include a compelling, location-specific headline and thorough description. Mention the special features and amenities your property offers.
Paint a picture. Market the experience you're offering guests.
End the description with a strong call to action. Encourage people to book a stay or contact you if they have questions.
Attract guests to your online listings using digital marketing strategies, including:
- Content marketing
- Search engine optimization
- Email marketing
- Paid advertising
- Social media marketing
- Video marketing
4. Hire a Property Manager
Developing a vacation rental property marketing strategy can take time. You're busy enough as it is! Consider outsourcing by hiring a property management company.
An experienced property manager will use proven strategies to help you increase bookings. They can use dynamic pricing tools to set competitive prices. With their help, you can attract guests to your listing.
Choose a company that offers guest screening services. Screening applicants will ensure you choose trustworthy travelers.
Boost Bookings at Your Vacation Rental Property
You don't have to market your vacation rental property alone. Working with a property management company could prove more effective.
PMI Magic City is here to help! We have over 20 years of experience helping vacation rental property owners like you generate bookings.
We'll use state-of-the-art technology and award-winning strategies to maximize your profitability. Contact us to develop your marketing strategy.
